We first met in college in the early 2000s and reconnected in 2024 after independently discovering that our creative hobbies brought us joy, purpose, and meaning.

Curious about whether others had found relief from burnout and stress through creative hobbies, we began researching and talking to other hobbyists. We found that our positive experiences were shared and scientifically-proven, so we set out to build Practice to help others tap into creative joy and flow.