Newsletter #01: Have a seat
Welcome to the first monthly-ish newsletter from Practice, a startup helping people make joy from their creative hobbies.
We’re excited to have you pull up a chair of any size and join us on our journey.
What’s New
We’ve had some startup essentials in place at Practice for a few months (G Suite, Slack, and Notion are our friends) but we recently took things to the next level by incorporating our company. Practice Making Inc. is now (officially) in business!
We’re making progress on Hobby DNA, our user-specific, proprietary hobby-matching formula that we’ll use to help folks find the perfect creative hobby, tailored to their needs, interests and skill-level. This critical piece of Practice deserves it’s own blog post—which we’ll be sharing soon.
We ran our first (tiny, unoptimized) ad campaign on Reddit to test demand and were thrilled to see the results. Users clicked the ad and signed up for our waitlist! Some even checked the box saying you wanted to see this newsletter
We are so glad that our excitement is contagious and are eager to launch our first version of Practice, coming soon!
Related Reading
Have you checked out our weekly-ish blog, Practicing?
Here are a few posts you may have missed:
Introducing: Practice - an overview of what we’re doing and why
We get to set the table! - our company values and principles
Practice inspires practice (and joy!) - all about our name and the joy flywheel we’re creating
Subscribe on Substack (if you aren’t already) to get the next post delivered straight to your inbox.
We’re loving the book Craft Psychology, by Dr. Anne Kirketerp
Dr. Kirketerp is a Danish psychologist who has combined her passion for knitting and craft with psychological theory and science to illuminate how crafts improve well-being. It’s as if we created Practice because we read her book! Here’s how it ends:
“But you only reap the benefits; flow, calmness, positive emotions, pride…if you do what works: Use your hands to create something that brings joy. And do it again. And again. Quite consistently.”
Yes, Dr. Kirketerp!! We’re working on a full book report, coming soon.
Hobby apps are apparently the new “digital town square”
The Guardian recently shared a great piece about hobby apps and the value of connecting with folks with similar interests, called: Goodbye Tinder, hello Strava: have ‘hobby’ apps become the new social networks? While we’re not aiming for Practice to be a dating app, we are excited about creating community and a safe space for people to learn and get inspired from fellow hobbyists.
